Wine Advisor, Public & Industry Relations, Sales
Few in the wine industry need an introduction to David Scholefield. His personality, experience, and profound global insight to the wine industry, in addition to his sharp wit and expert palate, make him a valued member of the Okanagan Crush Pad team. David was the inspiration for our business model, which he first envisioned over ten years ago.
David’s devotion to wine sustained him throughout his long career as senior wine buyer for the British Columbia Liquor Distribution Branch (BCLDB), where he earned a global reputation for his ability to shepherd allocations of the world’s finest wines onto the shelves of BC liquor stores. It was during his many buying trips to wine regions around the world that he was first introduced to the concept of a cooperative wine production facility. The light bulb turned on while on a visit to New Zealand in the early 1990s, he discovered several of the top producers were making their wine from the same facility. David is an ambassador for Okanagan Crush Pad, the “S” in Okanagan Crush Pad’s BS wine label, and is one of the public faces of Okanagan Crush Pad.
When he does not have his nose in a glass of wine, David can be found stomping through fields tracking birds or lurking around music shops and book stores in Vancouver.
View and download a photo of David here.